Influence of Media 2

The Two-Step Flow Theory is another explanation of how the media affects a society. This theory suggests that “audiences are active participants in the communication process.” This occurs through opinion leaders, people who pay attention to a specific set of information from the media, who spread certain viewpoints to other audiences. As it relates to my magazine, I may publish a positive opinion of Players X. This viewpoint will then be seen by opinion leaders, like Player X fan accounts on social media or sports bloggers, who will then spread this opinion to more people. The whole point of the theory is to show that the mass media isn’t one huge machine working by itself. It uses people to spread their message everywhere to a more vast audience.
REFERENCES:
• Lamb, Brett. “Brett Lamb.” Lessonbucket, https://lessonbucket.com/media-in-minutes/the-two-step-flow-theory/.