Using specific items in magazines, especially sports-themed ones, is essential to convey the message of the product. Below are some examples of how Sports Illustrated uses props:
In this cover, the main cover line “The Gold Standard” is emphasized by the gold medal worn by Mikaela Shiffrin. It stresses the idea that U.S. olympians will now have to compete (and win) at the level set by Shiffrin at such a young age.
In this cover, US Women’s soccer player Julie Johnston is seen holding the Women’s World Cup trophy. This reflects on her ability as a great athlete on a winning teams and gives a deeper meaning to the the right cover line, “After The Gold Rush”, implying the future US Women’s soccer teams may win this trophy as well.
On this cover, U.S. olympians Katie Ledecky, Michael Phelps, and Simone Biles are donning their multiple medals from the 2016 Summer Olympics. While not restricted to gold medals (Ledecky and Phelps have silver medals), the number of medals bring home the point of the lines used for the page: “The Greastests” and “Stars of a Red Hot American Summer”. The number of medals reflects on their athletic ability in their respective sports and their competitive nature.
No comments:
Post a Comment