The color scheme for my magazine will be composed of red, blue, and white. I personally chose this scheme as it represents American Senior High School and our mascot, the Patriots. However, in my research, I discovered that these colors an compliment the content of my sports magazine.
RED:
In media, red can be used to portray power and importance ("the red carpet"). Outside the western world, red has different associations. such as prosperity, good luck and happiness. In design, red can be a powerful accent color. For this reason, it should be used in few instances. Brighter shades are more energetic, while darker shades are more powerful and elegant.
BLUE:
In media, blue can convey stability, calmness, and purpose. Bright shades can be refreshing and friendly, medium shades are more strong and reliable, and Dark blue are excellent for corporate sites/designs where strength and reliability are important. I plan to use blue as the main color, meaning it will be seen more than the other two colors.
WHITE:
In media, white can help to convey virtue, cleanliness, and simplicity. White is extremely flexible and can work with any color. Since it is extremely bright, I will use it in little segments, such as tag lines on the cover.
Overall, these colors can fulfill their design purposes for my sports magazine. They can represent players in certain lights and give readers a specific representation of said players.
REFERENCES:
- Chapman, C. (2010, January 28). Color Theory for Designers, Part 1: The Meaning of Color. Retrieved January 24, 2020, from https://www.smashingmagazine.com/2010/01/color-theory-for-designers-part-1-the-meaning-of-color/
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